Sony launch the A37 & NEX-F3

Today Sony announced a new entry-level model to their Alpha D-SLT range and a brand new NEX-series model, the NEX-F3....

The Sony Alpha A37 Digital SLT

The Sony Alpha A37 Digital SLT Camera

Replacing the older A35 model, the new Alpha A37 is Sony's entry-level offering in their range of SLT cameras equipped with their revolutionary Translucent Mirror Technology (read more about the SLT system here).

Key Specs

  • 16.1 megapixel CMOS sensor
  • BIONZ™ image processor
  • 15 Autofocus points
  • Up to 7 frames per second
  • Standard ISO range of 100-3200 (selectable up to 16000)
  • 2.6? tilting, 230k dot resolution LCD screen
  • Full 1080p HD movie capability
  • 124.4 x 92 x 84.7mm dimensions
  • Body only weighs approx 506g (incl battery & memory card)

Top view of the A37

As you can see in the comparison table below, the A37 is a more refined entry-level SLT, with just a couple of tweaks compared to the model it replaced. In addition to the latest Sony Exmor APS HD CMOS sensor and new generation BIONZ image processor, the A37 gains a broader ISO range up to 16000.

Physically, the rear LCD screen has seen a few changes when compared to the one found on the A35. You'll notice it's now slightly smaller (downsizing from 3.0" to 2.6") and at a much lower resolution (from 921k down to 230k), although it's now tiltable up to approximately 135 degrees and down 55 degrees for more flexible and creative shooting opportunities. Although this may seem like a downgrade, it looks like a repositioning of the entry-level model compared to its counterparts higher up the Sony SLT food chain - and this is reflected in a lower RRP price point than what the A35 was launched at, so budding photographers are still in line for a camera that's good value for money.

Sony Alpha A37

In Comparison: A37 vs A35

  A37 A35
Megapixels 16.1 16.2
ISO range 100-16000 100-12800
Image Processor Bionz Bionz
HD Video 1080p 1080p
Autofocus 15-point 15-point
FPS 7 7
Screen (dot resolution) 2.6" LCD (230k) 3.0" LCD (921k)
Weight* 506g 415g
*approximate weight including battery & memory card

Sony Alpha NEX-F3 Digital Camera

The Sony Alpha NEX-F3 Digital Camera

The NEX-F3 is the new entry-level model in Sony's ever-popular ILC (Interchangeable Lens Camera) range and like the A37, it's replacing an older camera too - in this case it's the NEX-C3.

Key Specs

  • 16.1 megapixel APS-C size HD sensor
  • BIONZ™ image processor
  • 25 Autofocus points
  • Up to 5.5 frames per second
  • Standard ISO range of 200-16000
  • 3.0? 180° tilting, 920k dot resolution LCD screen
  • Full 1080p HD movie capability
  • 117 x 67 x 42mm dimensions
  • Body only weighs approx 314g (incl battery & memory card)

Also available in black, the NEX-F3 is equipped with a built-in flash too

The 16.1 megapixel APS-C sized HD sensor brings the quality of a digital SLR into the NEX-F3's much smaller and lighter body, making it a serious contender for entry-level DSLR photographers unsure about the bulk of the other options out there. Rounding out it's impressive list of features, the F3 also boasts an ISO range from 200 to 16000, the ability to shoot up to 5.5 frames per second at full resolution and a built-in flash.

Another nifty feature of the newest NEX is the 180° tiltable screen, which also happens to be an impressive 3.0" 920k dot resolution LCD. Coupled with the 3-second countdown timer, this will surely be a hit for the self-portrait fans among us.

The NEX-F3 will be available in a twin lens kit, as well as single lens & body only options

In comparison: NEX-F3 vs NEX-C3

  NEX-F3 NEX-C3
Megapixels 16.1 16.2
ISO range 200-16000 200-12800
Image Processor Bionz Bionz
HD Video 1080p 1080p
Autofocus 25-point 25-point
FPS 5.5 5.5
Screen (dot resolution) 3.0" LCD (920k) 3.0" LCD (921k)
Weight* 314g 415g
*approximate weight including battery & memory card

Coming Soon

The Sony Alpha A37 is now available to pre-order at Wex Photographic in the following configurations: body only, A37 with 18-55mm lens or the A37 with 18-55mm & 55-200mm lenses.

The Sony Alpha NEX-F3 is also available to pre-order at Wex Photographic with 18-55mm lens in both black and silver versions.